7May
website design
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Lighten up Google

Google quite quickly became one of the world’s best known brands. Not just its name, but also its logo is recognized by millions or even billions. So making changes to the appearance of such an iconic brand can be very tricky. But despite the dangers Google decided to pimp its logo and the appearance of their search website as a whole.

Although the changes they applied are minor and very subtle, the result is a fresh and more appealing presentation of the big search engine and its result pages. The change that might even go unnoticed by some is the logo. Much of the shadow that was present before has been removed and the gradients (the transitions of one color to another) are warmer. The result is a more flat logo which doesn’t appear to be floating anymore. Continue reading »

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